Huey Pierce Long, Jr. (August 30, 1893 – September 10, 1935), nicknamed The Kingfish, was an American politician who served as the 40th Governor of Louisiana from 1928 to 1932 and as a member of the United States Senate from 1932 until his assassination in 1935. A Democrat, he was an outspoken populist who denounced the rich and the banks and called for 'Share the Wealth.' As the political boss of the state he commanded wide networks of supporters and was willing to take forceful action. He established the political prominence of the Long political family. Long is best known for his Share Our Wealth program, created in 1934 under the motto 'Every Man a King.' It proposed new wealth redistribution measures in the form of a net asset tax on corporations and individuals to curb the poverty and homelessness endemic nationwide during the Great Depression. To stimulate the economy, Long advocated federal spending on public works, schools and colleges, and old age pensions. He was an ardent critic of the policies of the Federal Reserve System. A supporter of Franklin D. Roosevelt in the 1932 presidential election, Long split with Roosevelt in June 1933 to plan his own presidential bid for 1936 in alliance with the influential Catholic priest and radio commentator Charles Coughlin. Long was assassinated in 1935 and his national movement soon faded, but his legacy continued in Louisiana through his wife, Senator Rose McConnell Long, and his son, Senator Russell B. Long. Under Long's leadership, hospitals and educational institutions were expanded, a system of charity hospitals was set up that provided health care for the poor, massive highway construction and free bridges brought an end to rural isolation, and free textbooks were provided for schoolchildren. He remains a controversial figure in Louisiana history, with critics and supporters debating whether or not he was a dictator, demagogue or populist.